Sunday, May 29, 2016

My Solution

My problem for the past week was attempting to find solutions or alternatives to cable cutters. I found many viable solutions that could possibly work for cable companies in the future. One thing is clear, cable companies will need to adapt to not having a monopoly and minimizing their products in the future. One of the solutions that I came up with, that I chose as my main opportunity would be cable companies offering only channels that the consumers would want to watch. So essentially, the consumer would pick the channels they want to have for a month to month basis. This would help cable companies compete with cable cutting businesses that have taken a lot of viewership from cable. I also offered the fact that cable companies could create partnerships with streaming services, in an attempt to unify viewership. There are many other ideas that could help cable companies stay afloat, a few of them mentioned by the individuals I interviewed. Overall, I think that letting the consumers pick what they want to watch would be a great idea, and it would bring a lot of business back to cable.

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