My ideal customer for my idea of a cable company would be a young adult considered in the "cable cutter" population. These young adults don't like spending money on items that seem like a scam. The cable system set in place at the moment seems like a scam to many young adults, as they don't want to pay for something if they aren't going to use it. These young adults enjoy streaming services such as Netflix and Hulu. Most of these young adults also browse the internet a lot using sites like Amazon and Reddit. These young adults are most likely on the liberal sides of the political spectrum. Thus, they would focus on eco-friendly cars most likely. They don't like giving money to businesses that take advantage of their customers.
I have multiple things in common with my ideal customer. I don't like spending money on unnecessary things, I definitely view cable as one of those services that takes advantage of people. I also use sites like Netflix, Reddit, and Amazon. I don't think this is a coincidence, because I think that I would be a customer of this service if it existed.
I think this is probably a funny customer avatar for my ideal customer:
No comments:
Post a Comment