Tweaking the Innovation

My company idea of a creating a cable company that allows individuals to choose what they want to watch monthly has a unique product service mix, because of the fact that it takes a concept that already exists, and tweaks it so it can survive in the market for much longer. 

Revenue Drivers:

• Cable Service - All of the possible channels and installation services
• Partnerships - Possible partnerships with services such as Netflix, Hulu, Amazon, etc. 

I would say that the breadth of this business idea would be small, while the depth would be huge. This is because the cable service has so many different channels that individuals can choose.

The Cable Service:

The items within the cable service are each channel and the installation services. At the core of the cable service exists the benefit of having cable and offering channels for people to watch. At the tangible level are the channels that individuals can watch. The augmented level for the cable service would be allowing individuals to choose what they want to watch, rather than forcing them to sign up for a basic package that they will not watch most of the channels. The other item within the cable service would be the installation service. At the core, the benefit would be installing cable for the customer. The tangible would be the cable connection that the customer has after the installation. The augmented level could consist of no sign up fees and free installation.

Partnerships:

The items within the partnerships are unique because it is an opportunity that would involve having both companies agree to create one product together. At the core would be having an app within the cable service that you are receiving such as Netflix. The tangible aspect would be the app itself. The augmented level would be having integration of apps and cable, creating an easier way for costumers to access what they want to watch.